Press Release: Long Road Distillers Set to Release MICHIGIN® Batch No. 2, a Gin Made From All Michigan Ingredients

Grand Rapids, Michigan – Grand Rapids-based Long Road Distillers will release Batch No. 2 of their award-winning MICHIGIN^® on Wednesday, November 1 when their doors open at 4 pm. The gin was crafted from 100% Michigan ingredients, starting with water fresh from Lake Michigan, red winter wheat from Heffron Farms and juniper harvested by hand on Beaver Island.

In July, MICHIGIN^® was named “Best Gin in the World” and awarded a Double Gold Medal at the Fifty Best Competition in New York City. Just a week after the double-blind tasting award was announced, interest and sales spiked, and the gin sold out. The re-release has been eagerly anticipated not only by the distillery but by retailers and bars throughout Michigan.

“We get calls and e-mails on regular basis asking when we’ll have MICHIGIN^® back,” says Jon O’Connor, co-owner and co-founder of Long Road. “It’s definitely helped us reach new consumers and new retail and restaurant accounts.”

MICHIGIN’s base spirit is distilled from red winter wheat from nearby Heffron Farms in Belding, Michigan that was milled on site at the distillery on Grand Rapids’ West Side. It is then redistilled with a variety of Michigan botanicals, including Beaver Island juniper, lemon verbena and fennel from Visser Farms in Zeeland, and Galena hops from the Michigan Hop Alliance in Northport. Batch No. 2 includes the addition of mint from Ham Family Farm in Allendale, Michigan. The resulting gin is unlike any other and offers a fresh taste of Michigan from start to finish.

Juniper is commonly sourced through spice purveyors and originates from Europe or the Pacific Northwest. It was a family connection late last year that tipped off the Long Road team to the abundance of the berry on Beaver Island, the largest island in Lake Michigan approximately 30 miles northwest of Charlevoix. Despite the extra work that goes into producing MICHIGIN^®, the team insists the resulting gin and the connection to Michigan farmers and Beaver Island make it all worthwhile.

“Picking juniper is a hard job – but there’s no better place to do it that on the Island,” according to Kyle VanStrien, co-owner and co-founder of the distillery. “It’s one of the most beautiful places in Michigan and the residents of the Island have offered a warm welcome each time our team visits!”

MICHIGIN^®, initially, has the familiar aroma of fresh pine and juniper berries, but quickly transitions into scents of cucumber, cedar, and tropical fruits. The rich juniper flavors lead the way at first taste and gradually shift to notes of melon, vanilla, and hints of bright citrus and mint. It’s sure to please in a gin cocktail, on the rocks, or all by itself.

On Wednesday, November 1, the distillery is hosting a MICHIGIN^® Release Party to celebrate the new spirit. From 4 pm to midnight, guests will be able to enjoy 50% off gin cocktails and have their first opportunity to purchase bottles of Long Road MICHIGIN^® to take home.

Long Road MICHIGIN^® will also be available in statewide distribution for licensed retailers, bars and restaurants beginning the week of October 30.

For more information about Long Road Distillers or to find out how you can get your hands on MICHIGIN^®, please visit: www.longroaddistillers.com.