The time of year has come again. Stores are flush with red and green and gold, Christmas music is playing in the background as you shop, and peppermint, gingerbread and nutmeg have taken over the seasonal flavors of all your favorite snacks. The holidays are here. A time for twinkling lights and warm sweaters and joy. 

 

Three years ago, we had a vision to make the holiday season a little more special at Long Road. After some brainstorming, we decided the best way to bring in the holiday cheer was to craft a Pop-Up menu featuring fun, festive cocktails perfect for spreading the “spirit” of the season. Fast forward, today we’re continuing our tradition and bringing back our pop-up menu with some familiar hits and a few new faces as well. 

 

Our most eye-catching cocktail this year? The Final Snowdown, featuring grape-infused Avani Vodka, vermouth, lime, white cranberry and orange bitters. Add in some iridescent shimmer, and we have a swirling, snowy cocktail served in a snow globe for you and your friends to enjoy! The mastermind behind every snow globe being served at any of our locations is our Less Traveled Bar Manager, Hayley Bogner. From conception to assembly, Hayley’s efforts into bringing this magic to life were a labor of love. 

 

With every menu we release, we try to balance honoring the classics and pushing the envelope, and our holiday pop-up menu is no different. A Charlie Brown-inspired flip-style cocktail, a Santa dressed for summer and many more to blend holiday flavors with Long Road spirits. 

 

If you make the journey to spend some time with us, revisit one of your favorites from Christmas Past, like Santa’s Toolbox (rum, coconut milk, nutmeg, milk, cinnamon), Silent Night (straight bourbon, ginger beer, pomegranate balsamic, basil, brown sugar), or The Gingerbread Old Fashioned (gingerbread-infused bourbon, gingerbread syrup, holiday bitters, candied ginger).

 

Then, dive into something new, like The Nutcracker Prince (roasted chestnut-infused bourbon, nocino, red amaro, sweet vermouth, aromatic bitters) or Shovel Time (toasted-coconut rum, grand absinthe, pineapple, demerara, pineapple bitters).

Click the links to jump to: Grand Rapids Pop-up Menu; Grand Haven Pop-up Menu; Less Traveled Holiday Features.

Grand Rapids, Michigan – Long Road Distillers, known for their internationally awarded distilled spirits and trendsetting cocktail program, will launch their third annual Happy Holidays Cocktail Pop-Up Menu on Tuesday, November 28. From now through New Year’s, visitors to a Long Road location can expect festive flavors, glistening décor and lots of sugar and spice.

“We’ve had so much fun turning this pop-up menu into a tradition that guests and staff alike get excited for every year”, said Owner Jon O’Connor, “We put together a fun and lighthearted menu that our staff have challenged themselves to create, ensuring they will delight and stun the crowd.”

This year’s festive and whimsical menu features 15 spirited holiday drinks, including several favorites from last year, and three seasonal shots, all to help get you into the holiday spirit. The pop-up menu will be available at the distillery’s West Grand Rapids location as well as their Grand Haven bar and restaurant. A handful of featured drinks will also be available at Less Traveled, the distillery’s Cherry Street cocktail bar. A few examples of cocktails visitors can expect to enjoy:

  • St. Nick’s Vacation ~ Original Rum, Red Amaro, falernum, spiced pineapple cordial, lime and aromatic bitters
  • Snow Machine ~ Nocino, Madcap Coffee cold brew, demerara, almond milk and grated nutmeg
  • The Final Snowdown ~ Grape Avani Vodka, bianco vermouth, lime, white cranberry and orange bitters (serves 4)
  • Figgy Stardust ~ Fig-aged Rum, Pear Brandy, Nocino, lemon, orange, grapefruit, spiced honey butter and a shimmering glitter

“You really can’t beat gathering the people you love and sharing a well-crafted cocktail,” said Jenney Grant, Long Road’s Director of Operations & Education. “We have curated both a menu and a space that will help you get into the spirit of the season.”

Long Road’s Happy Holidays Cocktail Pop-Up will be available beginning Tuesday, November 28 at Long Road Grand Rapids, Grand Haven and Less Traveled. It will run through January 6 at all locations.

One of our founding principles at Long Road is that we take no shortcuts, and for us, that starts with the ingredients. 

We take pride in sourcing Michigan grown ingredients and turning them into spirits worthy of admiration. If you know anything about the history of Nocino, you know that the harvesting of ingredients and the care that goes into it is a part of the “magic” of the spirit. 

Nocino is not only an Italian tradition, it is also the stuff of legends. The green walnut liqueur is said to be ancient, consumed by both the ancient Romans and Celtic tribes. 

The preparation of Nocino is linked to witches and the nighttime, giving it an air of mystery and magic. On June 24th, witches would congregate, barefoot, to collect the unripe walnuts intended to craft their Nocino. The liqueur, heralded for its ability to bring wealth, well-being and health, was to be prepared by expert women who gathered them with their bare hands so as to not disperse the magic of the walnuts before making the liqueur.

Today, its use as a digestif and recreational spirit make it a flavorful addition to anyone’s spirit collection. Our Nocino was conceived of with an ancient Italian recipe in mind. According to our Head Distiller, Jordon Muschiana, whose Italian heritage lends itself perfectly to crafting Long Road’s own Nocino recipe, many modern Italian liqueurs and amari are derivatives of recipes that date back hundreds of years. 

Our foundation at Long Road is heavily focused on showcasing the variety of ingredients we can source from Michigan’s diverse agricultural landscape. This makes using the Michigan native black walnut trees, standing tall in nearby Tallmadge Township and Byron Center, an easy choice for us to combine with our base spirit. 

The initial trial batches were made with varying amounts of clove, allspice, cinnamon, and nutmeg as the main ingredients. 

“The base neutral spirit with its heavy body and light vanilla notes plays along readily with baking spices,” Jordon said. “We tried a variety of other botanicals in an attempt to put a unique  spin on the classic Nocino before we eventually landed on using the main four baking spice ingredients with very specific soaking regimens that give you the Long Road Nocino that we enjoy today.” 

Check out a few Nocino-based cocktails that you can enjoy at home this holiday season! 

Sour Italian

Ingredients needed: Long Road Straight Rye Whisky, Long Road Nocino, lemon juice, simple syrup.

Tools needed: Jigger, shaker, strainer, cocktail glass.

  1. Add 1.5 oz Rye Whisky to shaker.
  2. Add 1 oz Long Road Nocino.
  3. Add 3/4 oz lemon juice.
  4. Add 1/4 oz simple syrup.
  5. Add ice and shake vigorously.
  6. Strain into cocktail glass.
  7. Garnish with lemon peel.
  8. Enjoy!

The Novena

Ingredients needed: Long Road Aquavit, Long Road Nocino, sweet vermouth

Ingredients:

  1. 1 oz Long Road Aquavit
  2. 1 oz Long Road Nocino
  3. 1 oz sweet vermouth

Pour all three ingredients into a rocks glass. Add ice and stir to chill. Garnish with orange peel twist and enjoy!

Nocino Negroni

Ingredients needed: Long Road Nocino, Long Road Gin, Long Road Red Amaro.

Tools needed: Mixing glass, bar spoon, jigger, strainer, glass.

  1. Add 1 oz Long Road Nocino to mixing glass.
  2. Add 1 oz Long Road Gin.
  3. Add 1 oz Long Road Red Amaro.
  4. Add ice and stir evenly.
  5. Strain into glass over large ice cube.
  6. Garnish with lemon twist.
  7. Enjoy!
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