Win your Big Game watch party by batching your cocktails. Leave your guests saying, “Batch, please!”

It’s party time. Your guests are knocking on the door, and you’re still frantically running around with the Mrs. Meyers and paper towels, trying to get every surface of your home game-ready. Your oven is beeping (the buffalo chicken dip is done), and your kids are flying around like extras from a Mad Max movie.

Good thing the cocktails are already prepared

Long Road’s got you covered – you batched your cocktails last night. They’re neatly labeled in the fridge and ready to serve.

Batching your cocktails means less work on the day of your party. Your counter will stay clean. No red drips from an errant dash of bitters. Your jigger and cocktail shaker can rest easy in your bar cart. 

Cut your garnishes a few hours before your party. Store them in a sealed container in your fridge, and you have one less thing to worry about. 

Batch your cocktails for the Big Game (or any party)

With the Big Game just days away, we’ve assembled this guide that covers everything you need to know to whip up world-class batched cocktails. Work out the kinks in your batching game this year – here at Long Road, we fully anticipate a Detroit Lions Super Bowl appearance next year. You’ll want to perfect your batching skills before then.

While the Big Game is one reason to batch cocktails, this guide is evergreen. Make your next backyard barbeque, camping trip, or poker night effortless. Batched cocktails are the perfect solution for large parties because they allow you to interact with your guests (or just watch the game).

Take pride in your cocktails and win your party

You know us. We admire a fine craft cocktail made from scratch. We use honest ingredients and take the Long Road. No shortcuts allowed.

Don’t think of batching cocktails as a shortcut. You’ll be putting all the care and artistry you always put into your cocktails. It’ll just be on a larger scale. Use the freshest ingredients you can source, pair them with our spirits, and your friends will insist that you host the watch party every year.

Once you’ve prepared the batched cocktails, you’ll need glasses, ice, and garnishes to serve. 

Cheers!

What you’ll need

Put that jigger and cocktail shaker away. For batch cocktails, you’ll be using liquid measuring cups. You’ll also need a large container to mix the ingredients in.

And don’t forget about a serving container. Consider repurposing an empty bottle of Long Road spirits (remove the label first). You may want a funnel to facilitate pouring the batched cocktail. Ball jars work well as serving vessels, too.

Got a fancy decanter or pitcher? Great. Use it.

Don’t sweat the math

We’ve provided three of our favorite batch recipes (below), but if you are making a large batch based on your own recipe, don’t sweat the math – it’s easy. You won’t need a graphing calculator, and you don’t need to be an accountant at Plante Moran to crunch the numbers. 

Multiply the ingredients by the number of servings you’re making. For example, if you’re aiming for ten servings, multiply the ingredients by 10. So a recipe that calls for 2 oz of Long Road Aquavit will need 20 oz.

Tips for successfully batching your cocktails:

  • Measure your ingredients. Don’t eyeball. Use liquid measuring cups.
  • If you’re batching up more than one cocktail for your party, label your serving vessels so your guests know which cocktail is in which vessel. Displaying the ingredient list is an elegant touch.
  • Don’t add anything sparkling until just before serving. The bubbles will disappear if you add that prosecco, tonic, or soda too early. Pre-batch the other cocktail elements separately, and add the bubbles when it’s time to serve.
  • If you plan on using large ice cubes from a specialty mold, well done. You’re our kind of host. Make several batches of ice cubes before your party, and store them in a large ziplock baggie in the freezer.
  • Store cocktails that are served “up” in the freezer. Don’t add ice. These cocktails are ready to drink. Just pour them into the appropriate glassware and garnish.
  • Store cocktails that are served on the rocks in a sealed container in the fridge.

Old Fashioned Recipe (serves 10)*

The old-fashioned is one of the 🐐 cocktails. This recipe calls for Long Road Straight Rye, but feel free to substitute your favorite Long Road whisky or use Long Road Straight Bourbon.

Ingredients:

  • 20 oz Long Road Straight Rye Whisky
  • 5 oz simple syrup
  • 20 dashes bitters
  • Orange peel (for garnish)

Instructions:

  1. Combine all liquid ingredients into a large container and stir. Pour into the serving jar(s) and seal.
  2. To serve – pour the cocktail into a rocks glass filled with ice. Garnish with an orange peel.

*Note:

Don’t feel like batching up some Old Fashioneds? We’ve got you! Grab a bottle of Long Road Midwest Old Fashioned, available at all Long Road Distillers locations and fine retailers throughout the state. Each bottle serves at least 4 cocktails! 

Equal Parts Recipe (serves 10)

Equal Parts is a classic Long Road cocktail that combines equal parts of Aquavit, Raspberry Liqueur, lime juice, and simple syrup. Garnished with a lime wheel, this cocktail makes the perfect digestif. Skip dessert (or don’t) and treat your guests to an Equal Parts.

Ingredients:

  • 10 oz Long Road Aquavit
  • 10 oz Long Road Raspberry Liqueur
  • 10 oz lime juice
  • 10 oz simple syrup
  • Lime wheel (for garnish)

Instructions:

  1. Combine all liquid ingredients into a large container and stir. Pour into the serving jar(s) and seal.
  2. To serve – pour the cocktail into a rocks glass filled with ice. Garnish with a lime wheel.

Super Secret Never Fail Punch Recipe

Punches are another popular batched cocktail. Like good jazz, this recipe is a bit more free-form. Put on some Miles Davis and get creative.

Ingredients: 

  • 1 part sour – usually citrus
  • 2 parts sweet – simple syrups, honey, sugars, sweet vermouth
  • 3 parts strong – a spirit of your choice
    • Vodka, MICHIGIN, Old Aquavit, Bourbon, Sovereign Gin
  • 4 parts weak – water, bubbles, ginger beer, soda
  • Garnish of your choice

Instructions:

  1. Combine all ingredients into a large container and stir. Pour into serving jar(s) and seal.
  2. To serve – pour the cocktail into a highball glass filled with ice. Add a garnish of your choice.

 

Grand Rapids-based Long Road Distillers has announced the statewide distribution of their new line of ready to drink canned cocktails. The distillery has partnered with Kalamazoo-based Imperial Beverage to assist in the sale and delivery of the new products to bars, restaurants, and retailers throughout Michigan. Imperial Beverage also carries Long Road’s line of craft spirits in the market.

The new line of RTD cocktails will begin hitting store shelves and restaurant backbars as soon as Wednesday, February 1.

Since 2020, the distillery has produced and canned a few varieties of RTD cocktails on a limited basis, but never at a scale that allowed them to distribute statewide. As the products gained in popularity and sales outpaced production, Long Road explored new ways to meet demand, improve upon the products, and get them into more hands.

“We regularly get calls and e-mails about our canned cocktails from people around the state who visited one of our locations or picked up a 4-pack at a West Michigan retailer,” said Kyle VanStrien, co-owner and co-founder of Long Road Distillers. “Up to this point, we’ve had to encourage them to take a road trip back to the area so they could stock up. Now, they’ll be able to grab our products closer to home!”

Long Road will have three products with their initial launch, all canned at 7% alcohol by volume:

  • The Polish Falcon – the distillery’s version of a Moscow mule, featuring Long Road Original Vodka, lemongrass ginger beer, and lime.
  • Lavender Lemonade – based off a longtime tasting room favorite, Teta’s Lemonade, featuring Long Road Original Vodka, lavender, rosewater and lemon.
  • Rosemary Gin Fizz – a brand new offering, featuring Long Road Dry Gin, rosemary, grapefruit, lemon and a hint of salt.

“We’re very excited about this growth opportunity with our canned cocktails,” said Jon O’Connor, co-owner and co-founder of Long Road Distillers. “The category is outpacing all others and with a few adjustments to the formulas and our production schedule, we’re confident this will be a big part of our business going forward.”

Imperial Beverage will begin distributing the canned cocktails to bars, restaurants and retailers this week. Check the Long Road Distillers Spirit Finder on their website to find a retailer nearby who has ordered the products. Retailers or restaurants interested in carrying the new products should contact their Imperial Beverage account manager.

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