Long Road Distillers Set to Release Long Road Absinthe on Halloween

Release night specials include half-off samples and featured cocktails

Grand Rapids, Michigan – On Thursday, October 31, Long Road Distillers will release their much-anticipated Long Road Grand Absinthe. The release of this bright green spirit falls on Halloween and will include release night specials like half-off sample pours and featured spooky cocktails.

Absinthe has a long and complicated history, and until recently was banned for sale and consumption in many countries, including the United States. The wormwood infused spirit was once thought to cause hallucinations and other negative side effects. However, myths were dispelled over time, and the ban on absinthe was lifted in the U.S. in 2007.

“We’re excited to bring another unique product to the table,” said Long Road co-owner and co-founder Jon O’Connor. “Long Road Grand Absinthe is perfect in a Sazerac and other classic cocktails, or as an absinthe drip with ice cold water and a sugar cube.”

In addition to wormwood, Long Road Absinthe is made with fennel, star anise, sage and over a dozen other botanicals. The resulting spirit has the aroma and initial taste of herbal black licorice, with a long, complex finish. It is bottled at 125 proof and will retail for $50.00 per 750ml bottle.

Thursday’s release will take place at both the Long Road Grand Rapids and Grand Haven tasting rooms and will begin at 4 pm. Guests can enjoy half-off samples and featured cocktails as well as purchase a bottle or two to bring home for the first time.